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Trupanion: 2017 Shareholder Letter

Download Annual Report The Business Model Trupanion offers pet insurance, or as the company prefers to call it: "medical insurance for pets". Funny enough, though it sounds obscure, this market is definitely a hot one, where Trupanion is battling it out against competitors that have almost half the market in their pocket. Though this company is still a scrappy upstart that's really just half the size of their largest competitor, they've been growing faster than any player in the industry; and there's plenty more room to grow since pet insurance hasn't been widely adopted in North America (yet), with only